Wisconsin Innovation Service Center (WISC)

Data-Driven Insights for Easier, More Effective Marketing.

Wisconsin Innovation Service Center (WISC) research and analysis services provide independent insights for your biggest business development questions. Serving small business owners, entrepreneurs, and inventors throughout the United States, WISC connects you with the resources of the College of Business and Economics at the University of Wisconsin-Whitewater, the largest business college in Wisconsin, with project rates scaled for small business budgets.

UW-Whitewater student market research analysts conduct the research and analysis you need to help you launch or grow your business. Through business databases, phone interviews with experts and industry representatives, and other research, university students gather information and present it to you to help you make the best possible decision for your business or new product development. Director Russ Kashian oversees strategic research plan development and guides student research analysts and specialists through each stage of the project.