Department of Marketing

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Marketing is a dynamic career that integrates strategic and people skills with business expertise.

The Marketing Department at UW-Whitewater creates ethical marketing professionals with creativity, analytical abilities and presentation skills. This area of study examines the behavior of people in their search for products and services, and then provides the consumer with need-satisfying opportunities consistent with the goals of society. Functions include consumer research, product development, creation of advertising and promotions, digital marketing, direct sales, and managing pricing and distribution, among others. The Marketing Department offers a Bachelor of Business Administration in Marketing, which is available both on-campus and online. The department also offers a number of courses for graduate students looking to continue their education in pursuit of a Master of Business Administration with an emphasis in Marketing or the online Master of Science in Marketing, and several faculty are part of the Doctorate of Business Administration program.

Bachelor of Business Administration in Marketing

 Major, minor, certificate

Online

Doctorate of Business Administration

Three years, one weekend per month on campus

More Information About Marketing

Undergraduate students at UW-Whitewater have the opportunity to tailor their degree with a wide variety of courses, as well as several emphases, minors and certificates. The college also offers a rich breadth of co-curricular opportunities, including the internationally-acclaimed UW-Whitewater AMA student organization and the Institute for Sales Excellence.

The Institute for Sales Excellence develops strong collaborations between faculty and businesses, offering opportunities for professional development, faculty internships and scholarly/practitioner research. It also serves as a regional resource for businesses and organizations by providing graduates, business training and networking opportunities.

The marketing emphasis in the MBA program develops a strong foundation for managerial marketing with course offerings that include artificial intelligence, digital marketing, brand management, consumer behavior, entrepreneurial marketing strategy and international marketing. The new online MS in Marketing provides a specialized 30-credit graduate degree that addresses the rapid digital transformation of consumer behavior and the field of marketing. The Marketing Department also offers two graduate certificates in Digital Marketing and Artificial Intelligence and Marketing Strategy that allow students to complete the MBA Marketing emphasis or MS in Marketing at a future point in time.

Student Success

The UW-Whitewater AMA Chapter was named AMA International Chapter of the Year for the 10th straight year in 2021.

UW-Whitewater AMA at 2019 ICC
UW-Whitewater AMA at 2021 ICC