Institutional Data
What is institutional data?
Institutional data is official information about the university as a whole. It includes data collected from the Admissions Office, Registrar’s Office, and the Office of Human Resources. The data collected by these offices includes information on who are students are, what they are studying, who is teaching which classes, in what format classes are being taught, etc. This data is changing all of the time, as students add or drop classes, instructors submit grades, and applicants apply for admittance. For that reason, it is often called “live data”.
In comparison, most institutional data is generally collected on a specific day each term. Data pertaining to enrollment is often referred to as “Census Day” or “10th Day” data, because data is finalized on the same point in the term each year -- e.g. at close of business on the 10th day of classes each term. Data pertaining to degree attainment is generally collected at the end of the term, once all semester grades have been submitted and degree requirements have been formally checked for completeness.
This type of data is called “snap-shot data” because it captures the situation at a particular point in time. The benefit of this method of data collect is that it allows for more meaningful year-over-year comparisons on important metrics, such as the number of students admitted or enrolled each Fall. Since this data is not collected continually, but rather only a few times per year, official reporting based on institutional data are only updated once or twice a year.
Institutional data also includes data collected through institution-wide surveys. These surveys are conducted at the behest of university administration, and are used to better understand how students and/or employees experience UW-Whitewater. Many of these surveys are only administered two or three times every ten years. They are often used to benchmark change overtime.
Institutional data is formally collected and reviewed for accuracy by the Office of Institutional Research, Assessment and Planning using established and transparent processes. These processes are governed by the University of Wisconsin Administration, Wisconsin State and U.S. Federal policies on educational statistics for higher education. The Office of Institutional Research, Assessment and Planning is also responsible for administering university-wide surveys, to ensure that these surveys are administered in accordance with Institutional Review Board (IRB) and FERPA standards.
How is institutional data used?
Institutional data is produced to fulfill both internal and external obligation. As an accredited institution that accepted U.S. Federal Student Aid, UW-Whitewater is required to submit a wide variety of data to the US Department of Education. As a University of Wisconsin system institution, we are also required to provide data to the State government, and the UW Regents. UW-Whitewater also has an ethical obligation to provide accurate, up-to-date information to our current students, potential students and their families, and our community in the City of Whitewater and Walworth County. This information allows the public to understand our institution and its impact on the citizens of Wisconsin.
Institutional data is used by various members of the university community. The Chancellor’s Office uses institutional data to make informed decisions about university policy and proposed projects. College deans use institutional data to better understand the needs of their departments and students. Individual departments and programs use institutional data in order to assess student success.
Institutional data is also used externally by accreditors and ranking institutions (such as U.S. News and World Report) to examine how UW-Whitewater compares to other universities.
PDF reporting of disaggregate data has been reduced. Please visit the Dashboards for this information.
The Universities of Wisconsin provides a common application process for all UW institutions (UW System Admissions Application). Applications for admission are forwarded to the institution(s) designated by the applicant, and admissions decisions are made by the individual institutions.
Data pertaining to the recruitment of students includes information on applications for applications received, admissions (successful applications), and matriculation (enrollment of successful applicants).
Enrollment reports and dashboard include data on all students attending UW-Whitewater in the Fall semester. All reports reflect official data as of the university's census date (10th day of classes) based on UW-System CDR (Central Data Request) definitions.
Fall Semester
- Headcount | FTE
- Entrance Status
- First-Generation Status
- WI County | State | Country
- URM Status
- Veteran Status
Spring Semester
Historical Enrollment
New First-year and Transfer Students
The New First-year student reports include data on first-time undergraduate students entering in the Fall semester. All reports reflect official data as of the university's census date (10th day of classes) based on UW-System CDR (Central Data Request) definitions.
Applied Admitted Enrolled Dashboard
New First-year Students
- Courseload Status
- Financial Aid Status
- First-Generation Status
- Major Declared at Entry
- URM Status
- Wisconsin High School
New Transfer Students
Retention and Graduation reports and dashboard include data on first-time, full-time (FTFT) cohorts as well as full-time transfer cohorts entering as new students in the same semester. The dashboard includes analysis of Whitewater and Rock County campuses, as well as the achievement gap. All reports reflect official data as of the university's census date (10th day of classes) based on UW-System CDR (Central Data Request) definitions.
Retention and Graduation Dashboard
Persistence rates reflect the number of students who enrolled/persisted Fall-to-Spring semester as a percentage of the original Fall cohort.
Retention and Graduation Rates by Major at Entry
Rates include students entering as new students in the Fall semester and their first major upon entry to the institution, regardless of major changes thereafter.
Undergraduate Students
Degrees Awarded reports reflect the degrees awarded in a given fiscal year (July 1-June 30).
All Degrees
Bachelor's Degrees
Graduate Degrees
Time and Credits to Degree
The Time and Credits to Degree reports analyze the undergraduate activity of students who have received their first bachelor's degree.
Academic program data include Fall enrollment data on the declared majors and minors of degree-seeking students, as well as data on programs associated with High-Impact Practices (HIPs).
Undergraduates
- College | Major | Minor | Emphasis
- Academic Plan Code
- Multiple majors: Number of Majors Declared
- Multiple majors: Double Majors by College
- Multiple majors: Most Popular Double Major Combinations
- Multiple majors: Most Popular First and Second Majors
Graduates
Undergraduates and Graduates Enrolled in Online Academic Programs
Resources: Guide to Academic Program Reporting
High Impact Practices
Curricular reports include data on student credit hours, courses, and sections as they relate to course subjects, departments, faculty and instructors, enrollments, and student characteristics. Analysis of grades and grade trends are also included under the module of curricular data.
Course & Section Enrollment Dashboard
Course Capacity & Modalities Dashboard
30-60-90 Credits to Graduation
"On time" graduation is typically considered to be four years for a bachelor's degree. Since a typical baccalaureate program requires a minimum of 120 credits, student must take at least 15 credits per semester or 30 credits per year in order to graduate on time. Increased degree attainment and decreased time to degree can be facilitated by looking at data such as credit accumulation and time and credits to degree.
Faculty and Staff reports include statistics on employees at UW-Whitewater, based on October payroll data.
What are dashboards?
Dashboards are data tools. Similar to PDF reports, UW-Whitewater IRAP dashboards contain official institutional data, which is updated regularly. They can be viewed on a desktop or mobile device, and the information they contain can be printed out for further examination or distribution.
Unlike PDF reports, users can interact with dashboards in order to create more tailored reports. For example:
- The Enrollment Dashboard allows a user to filter data, in order to look specifically on data pertaining to degree-seeking undergraduate students
- The Retention & Graduation Dashboard allows a user to compare the 4-year graduation rate of women versus men versus non-binary students
- The Degrees Awarded Dashboard allows a user to focus on year-to-year changes in the number of graduate degrees awarded by department or degree type.
The Office of Institutional Research, Assessment and Planning has created several dashboards for the UW-Whitewater community. These dashboards contain student and curricular data, as well as data on specific programs and survey results. Some IRAP dashboards are publicly available to any user - these are labeling as “public” dashboards, and usually contain survey results. Most IRAP dashboard are intended for the UW-Whitewater community - these dashboards can be accessed by administrators, faculty and staff using one’s UW-W NetID and the MFA process. Some dashboards have been designed specifically for individual members of the university administration - links to these dashboards are provided upon request.
If you have questions about how to use IRAP dashboards, or if you would like a virtual tour of the IRAP dashboard currently available, please contact the IRAP office at 262-472-5671 or irp@uww.edu.
These UW-Whitewater Dashboards are available to UWW faculty and staff. Dashboards must be accessed from on-campus or through VPN. Specific views on these dashboards can be exported as a cross tab or as a pdf report using the "Print" option.
30-60-90 Credits Toward Graduation - Undergraduate progression towards degree. Updated annually.
Applied Admitted Enrolled – Matriculation data, includes New First-year and New Transfer Students. Updated Annually.
College Profiles - Metrics by department. Updated annually.
Course Capacity & Modalities - Live course registration. Updated Fall and Spring during registration.
Course & Section Enrollment by Term - Historical enrollment. Updated Fall, Spring, and Summer.
Degrees Awarded - Number of graduates by major and degree. Updated Annually.
DFWI Grades - Grade distributions and failer rates for courses. Updated Fall and Spring.
Enrollment - Official enrollment. Updated every semester.
Faculty and Staff - Updated annually
High Impact Practices - Updated annually.
Major Progression - Updated annually.
Program Review - Self-Study Resource. Updated Annually.
Retention and Graduation – Retention and graduation rates by demographic. Updated Annually.
Student Athletes - Updated annually.
Time and Credits to Degree - Updated annually
These UW-Whitewater Dashboards are available to the public.
First Destination Employment Survey - Administered by Career Services. Updated annually.
Faculty Survey of Student Engagement (FSSE) - Administered and updated every three years.
National Survey of Student Engagement (NSSE) - Administered and updated every three years.
Senior Outcomes Assessment Survey (SOAS) Core Questions - Updated annually.
Senior Outcomes Assessment Survey (SOAS) HIPs Questions - Updated annually.
Graduate Outcomes Assessment Survey (GOAS) - Updated annually.
These UW-Whitewater Dashboards require special permission to view. Dashboards must be accessed from on-campus or through VPN.
Applied and Admitted – System comparison, updated monthly
Enrollment Comparison Report – Date-to-date registrations with three years of data. Updated daily during Fall and Spring enrollment cycles.
Registration and Enrollment – Current registrations compared to the prior year's official data. Updated weekly during Fall and Spring enrollment cycles.
Historical Comparison Data - Historical enrollment, retention, SOAR, and housing trends. Updated weekly – Fall semester only.
Retention/Persistence - Date-to-date registrations with three years of data. Updated daily during Fall and Spring enrollment cycles. Live.
COBE Strategic Priorities - Updated annually.
UW System OPAR Dashboard - Comparison dashboard by Office of Policy Analysis & Research.
Institutional Surveys
IRAP provides documentation and reports from the student and employee surveys that we administer. These typically include reports detailing the survey methodology and response rates, the survey instrument, and reports and visualizations summarizing the overall results. Additional reports are available upon request.
In order to provide students with an excellent educational experience, periodic assessment of student learning and engagement is conducted campus-wide.
In order to ensure that our campus is providing faculty and staff with the support they need foster a quality educational experience for our students, UW-Whitewater periodically surveys its employees. The results of the most recent employee surveys are provided here.
If you are new to surveys and/or need advice on how conduct a survey, the IRAP staff are available to consult with UW-Whitewater faculty & staff who have survey design and administration questions. Please contact us at irp@uww.edu to set up an appointment to discuss your project.
The IRAP office has also created some guides that those new to surveys may find helpful:
- Best Practices for Survey Design: A guide outlining the basics of survey design, with tips and tricks for improving survey functionality.
- Best Practices for Survey Administration: A guide highlighting factors to take into consideration when administering a survey.
- UW-Whitewater Best Practices for Qualtrics: A helpful guide to using Qualtrics, specific to UW-W.
Institutional Review Board
All campus affiliated research that involves human subjects will require review by the University of Wisconsin-Whitewater Institutional Review Board (IRB) to determine if you have employed adequate measures to protect the participants involved in your study. This includes social science research as well as dissertation-level research involving human subjects.
PLEASE NOTE: the IRAP office does not provide IRB review of research conducted at UW-Whitewater.
We strongly encourage you to contact the Office of Research & Sponsored Programs before you begin any research project involving survey research.
Academic Program Resources
UW System Resources
The 2011-13 biennial budget (Act 32) of the State of Wisconsin requires the reporting of accountability measures by UW System institutions. Listed below are the legislated accountability measures requiring institutional case studies.
Institutional Example: UW-Whitewater Fiscal and Economic Research Center
Case Manager/Author: Dr. Russell Kashian, Director
Core Strategy(ies): Prepare Students
The mission of the Fiscal and Economic Research Center (FERC) is to tap into University of Wisconsin-Whitewater faculty expertise and provide outreach services to members of the regional community. In achieving this mission, FERC provides high-caliber students with the opportunity to work closely with faculty experts in applying concepts and theories to practical, real-world cases. Practical project-based work not only enhances students' educational experience, but it also maximizes their value to future employers by providing them with an economic tool-set applicable in modern firms. The FERC employed 19 students during the 2020-21 academic year, and FERC alums secured positions in the following companies: Conlon Commercial Realty, Shorewest Realty, U.S. Bank, EAB Education Advisory Solutions, and Pharmaceutical Product Development (PPD) among others.
Institutional Example: UW-Whitewater Institute for Sales Excellence
Case Manager/Author: Dr. Jimmy Peltier, Director
Core Strategy(ies): Prepare and Place Students in Internships and Jobs
In support of the mission of the College of Business and Economics and the University of Wisconsin - Whitewater, the Institute for Sales Excellence seeks to become the preeminent sales institute/center in the Midwest. The Institute will prepare ethically responsible students of the highest caliber, create strong relationships with industry, and serve as a valuable regional resource.
Through non-credit Certificate Programs, Sales Competitions, Institute Career Fairs, Mentor Program, Partners in the Classroom, and an Internship Program, students were placed in several companies including ABC Supply, Acurite, CED, CH Robinson, Colony Brands, Cottingham & Butler, Diversatek, Fastenal, Federated Insurance, FIS, Gartner, Impact, J. J. Keller & Associates, Kohl’s Northwestern Mutual, Paycom, PepsiCo, Prent, Spacesaver, Techtronic Industries, TEK Systems, The Sherwin-Williams Company, and several others.
Institutional Example: Center for Economic Education
Case Manager/Author: David Bashaw, Professor, Department of Economics
Core Strategy(ies): Prepare Students
The Center for Economic Education within the University of Wisconsin – Whitewater Department of Economics aims to promote high quality teaching of Economics and Consumer Economics at all levels of schooling (K-12) in the State of Wisconsin in general and in the local counties in particular. The Center does this through the provision of training in Economic Education for current and prospective teachers of Economics and Consumer Economics and through research in this field. The Center’s mission coincides with the University’s mission in the provision of continuing education and outreach programs as integrated institutional activities. The Center’s mission coincides with COBE’s mission statement in developing and sustaining partnerships with key stakeholders that lead to mutually beneficial opportunities for students, alumni, faculty, businesses and the regional community.
Institutional Example: Institute for International Business Collaboration
Case Manager/Author: Carol Scovotti, Professor, Department of Marketing
Core Strategy(ies): Prepare Students
The Institute for International Business Collaboration (IIBC) within the University of Wisconsin – Whitewater Department of Marketing aims to help students better prepare to face the cultural challenges of a global work world by providing international experience and increased cultural awareness through virtual and on-site international business collaborations. During the 2020-21 academic year, the IIBC provided virtual international collaborations for 224 students. The IIBC also provides faculty with the training and resources they need to integrate international collaborative experiences in and out of the classroom.
Institutional Example: Institute for Nonprofit Management Studies
Case Manager/Author: Carol Brunt, Assistant Professor, Department of Management
Core Strategy(ies): Prepare Students
The Institute for Nonprofit Management Studies within the University of Wisconsin-Whitewater Department of Management. In preparing students to contribute meaningfully to society, the UW-Whitewater Institute for Nonprofit Management Studies provides a forum for the promotion of nonprofit management studies at the University of Wisconsin-Whitewater and within the larger community. Its aim is to encourage research, expand educational opportunities, and grow technical assistance capacity to support the nonprofit sector in the region. The Institute contributes to the College of Business and Economics (COBE)'s nonprofit management studies program in its support of community engagement, student development, and faculty research. The Institute secures paid internships for its senior students; internship partners in 2020-21 included YouthWorks, Downtown Janesville, Inc., Rock County Historical Society, Rise Youth and Family Services, Project Hugs, and Our Generations, Inc. Alums secured management positions in United Way of Dane County and Habitat for Humanity Restore Aurora.
Institutional Example: Wisconsin Innovation Service Center
Case Manager/Author: Kaia Fowler, Director
Core Strategy(ies): Prepare Students
The Wisconsin Innovation Service Center (WISC) provides students training in market research analysis, digital marketing, editing and project management. Students receive coaching and customized development plans to support their education and career goals. WISC intentionally provides opportunities for them to advance and build their resumes for better post-graduation jobs. WISC also supports the university’s goal to strengthen relationships and partnerships through support of business development locally and regionally. WISC employed 15 students during the 2020-21 academic year, and two of its recent graduates secured positions at Publishing Concepts, Inc. and Gordon Flesch Company.
Institutional Example: College of Business and Economics
Case Manager/Author:
Core Strategy(ies): Success or Failure in Recruiting Faculty
- The Information Technology and Supply Chain Management Department hired one faculty member to start Fall 2021, and retained 13 faculty and 4 academic staff. One faculty member will retire in August 2021.
- The Finance and Business Law Department retained 14 faculty. One faculty member retired in May 2021. There were no new hires.
- The Accounting Department retained 18 faculty/academic staff and an Academic Department Associate. There were no departures and no new hires.
- The Marketing Department retained all 10 of its faculty, and 4 academic staff. One academic staff was lost, and one DBA student will have a one-year appointment as a temporary replacement.
- The Occupational and Environmental Safety and Health Department hired a new Assistant Professor, one full-time academic staff retired, and one part-time academic staff was not renewed.
- The Management Department retained 17 faculty and 9 academic staff in 2020-21. There were no hires and 2 academic staff departures.
Institutional Example: Small Business Development Center and Wisconsin Innovation Service Center
Case Manager/Author: Kevin Kaufman, Small Business Development Center and Wisconsin Innovation Service Center
Core Strategy(ies): Well-paying Jobs
UW-Whitewater is dedicated to supporting small business success through the Small Business Development Center (SBDC) and partnerships with economic development throughout the region. The SBDC at UW-Whitewater helps small business owners and entrepreneurs gain knowledge, tools and connections that build success. Through no-cost consulting, business education, customized solutions, and regional expertise, SBDCs support job creation and retention and assist with capital formation. In fiscal year 2020-21, UW-Whitewater SBDC served 277 total clients, helped client businesses retain 112 jobs, create 34 new fulltime jobs, and raise $11,673,000 in capital infusion. The SBDC also supported 14 new business starts and $3,500,000 in sales growth.
The Wisconsin Innovation Service Center (WISC) provides business growth and new product commercialization market research to inventors, manufacturers and other small businesses. This business outreach service utilizes the knowledge and talent of UW-Whitewater student employees as well as professional staff to provide market information that supports sales and employment growth. WISC served 13 clients from inventors exploring product potential to multinational companies seeking insights on buyer preferences and requirements. Cottage industry ecommerce stores sought digital marketing action plans, and an engineering firm sought a licensing partner for their newly patented technology.
Client: Lake Geneva Women’s Weekend
Case Manager/Author: Jimmy Peltier, Advisor, American Marketing Association
Core Strategy(ies): Stronger Communities and Collaborations
The Collegiate Chapter of the American Marketing Association and its sister organization, Creative Marketing Unlimited (CMU), work with regional businesses through the development of marketing plans, implementation of plans, marketing research, and event planning. For the 7 th year, CMU assisted with the planning, marketing and execution of the Lake Geneva Women’s Weekend, bringing in an estimated $9,250 in sponsorships and registration fees, plus tourism dollars for Lake Geneva. The event typically attracts over 200 attendees to Lake Geneva.
Client: StriveOn
Case Manager/Author: Jimmy Peltier, Advisor, American Marketing Association
Core Strategy(ies): Collaborations
The Collegiate Chapter of the American Marketing Association and its sister organization, Creative Marketing Unlimited (CMU), work with regional businesses through the development of marketing plans, implementation of plans, marketing research, and event planning. StriveOn, a location-based mobile app, engaged CMU to determine target markets and sales strategies for the app. CMU researched 20 potential market segments, identified 5 priority segments, and developed buyer personas for the team, and content strategy ideas.
Client: Rock River Stormwater Group (RRSG)
Case Manager/Author: Jimmy Peltier, Advisor, American Marketing Association
Core Strategy(ies): Stronger Communities and Collaborations
The Collegiate Chapter of the American Marketing Association and its sister organization, Creative Marketing Unlimited (CMU), work with regional businesses through the development of marketing plans, implementation of plans, marketing research, and event planning. The AMA/CMU assisted the Rock River Stormwater Group with several projects related to the Protect Wisconsin Waterways campaign to reduce pollution in the basin’s waterways and educate the public on making a difference. The RRSG is a coalition of 11 municipalities, and the City of Watertown joined the group due to CMU’s branding and public education efforts. CMU’s support of the Protect Wisconsin Waterways project include: 1) Clean-up - Each year CMU develops a waterway clean-up event to encourage community groups and residents to clean up local waterways 2) Digital Marketing – created a digital video series titled “Stormwater 101”, a video campaign called “Why I #ProtectWIWaterways”, and continued with monthly newsletter creation and distribution, and website maintenance. 3) RRSG Annual Report – CMU is responsible for a summary report of its marketing and education outreach for RRSG that is then submitted to the Wisconsin DNR. CMU’s marketing efforts reached 184,403 in 2020, a 14.5% increase over 2019. 4) Outreach – CMU assists RRSG in developing and maintaining collaborative partnerships across RRSG locations through community programming, promotional materials, and outreach to local businesses and organizations. They developed 10 new partnerships and four collaborative campaigns that reached over 50,000 partner members in 2020.
Client: Dovetail Acres Campground
Case Manager/Author: Jimmy Peltier, Advisor, American Marketing Association
Core Strategy(ies): Collaborations
The Collegiate Chapter of the American Marketing Association and its sister organization, Creative Marketing Unlimited (CMU), work with regional businesses through the development of marketing plans, implementation of plans, marketing research, and event planning. CMU optimized the digital presence for Dovetail Acres Campground, and redesigned their rental cabin website and the Dovetail Trading store website.
Client: Walton Rental Properties, RR Walton Construction, Walton Sand & Gravel
Case Manager/Author: Jimmy Peltier, Advisor, American Marketing Association
Core Strategy(ies): Collaborations
The Collegiate Chapter of the American Marketing Association and its sister organization, Creative Marketing Unlimited, work with regional businesses through the development of marketing plans, implementation of plans, marketing research, and event planning. CMU assisted Walton Rental Properties to optimize and redesign its website to increase inquiries, assisted RR Walton Construction to redesign its website to increase leads, and redesigned and optimized Walton Sand and Gravel’s site.
Client: PC Face Shield
Case Manager/Author: Jimmy Peltier, Advisor, American Marketing Association
Core Strategy(ies): Collaborations
The Collegiate Chapter of the American Marketing Association and its sister organization, Creative Marketing Unlimited, work with regional businesses through the development of marketing plans, implementation of plans, marketing research, and event planning. CMU created a marketing plan and promotional materials for PC Face Shield, a new PPE product line. CMU created over 20 social media graphics, 9 email campaigns, and 2 videos since October, and is creating ongoing digital marketing content.
Client: Prent Corporation
Case Manager/Author: Jimmy Peltier, Advisor, American Marketing Association
Core Strategy(ies): Collaborations
The Collegiate Chapter of the American Marketing Association and its sister organization, Creative Marketing Unlimited, work with regional businesses through the development of marketing plans, implementation of plans, marketing research, and event planning. CMU has been engaged by Prent, a global leader in thermoforming packaging to conduct market research on the thermoforming packaging industry for pre-filled syringes and other pharmaceutical components.
Client: WILL Inclusion and Learning
Case Manager/Author: Jimmy Peltier, Advisor, American Marketing Association
Core Strategy(ies): Stronger Communities and Collaborations
The Collegiate Chapter of the American Marketing Association and its sister organization, Creative Marketing Unlimited, work with regional businesses through the development of marketing plans, implementation of plans, marketing research, and event planning. WILL empowers businesses to achieve disability inclusion and equality. AMA designed marketing material to assist in the promotion of the WILL Forum event. The digital marketing had 2,371 views, and they recruited 27 participants for the for forum.
Client: Quetzal Collaborative
Case Manager/Author: Jimmy Peltier, Advisor, American Marketing Association
Core Strategy(ies): Stronger Communities and Collaborations
The Collegiate Chapter of the American Marketing Association and its sister organization, Creative Marketing Unlimited, work with regional businesses through the development of marketing plans, implementation of plans, marketing research, and event planning. AMA teamed with a school in Guatemala, L.A. Union, to help young women start their own businesses.
Client: Second Harvest
Case Manager/Author: Jimmy Peltier, Advisor, American Marketing Association
Core Strategy(ies): Stronger Communities and Collaborations
The Collegiate Chapter of the American Marketing Association and its sister organization, Creative Marketing Unlimited, work with regional businesses through the development of marketing plans, implementation of plans, marketing research, and event planning. AMA partnered with Second Harvest to run a donation campaign, and raised $1500 through emails, text messages, and social media.
Client: Project Kiran (Shakti)
Case Manager/Author: Jimmy Peltier, Advisor, American Marketing Association
Core Strategy(ies): Stronger Communities and Collaborations
The Collegiate Chapter of the American Marketing Association and its sister organization, Creative Marketing Unlimited, work with regional businesses through the development of marketing plans, implementation of plans, marketing research, and event planning. AMA partnered with UW-Whitewater Enactus to support a pilot program called Shakti that trains women in India to provide eye care to individuals in remote areas. UW-Whitewater Enactus subsequently won the National Enactus competition for this program.
Client: Whitewater Arts Alliance
Case Manager/Author: UW-Whitewater Business Outreach
Core Strategy(ies): Stronger Communities and Collaborations
Business Outreach placed a student intern with the Whitewater Arts Alliance to assist with marketing, community engagement, and program development, and to further develop the relationship between the Whitewater Arts Alliance, the university’s Art and Design Department, and the art student population. The arts are a key industry in tourism and strengthening the WAA’s profile in the area will help draw outside dollars to the community.
Client: The Black Sheep
Case Manager/Author: UW-Whitewater Business Outreach
Core Strategy(ies): Stronger Communities and Collaborations
Business Outreach provided a marketing student intern from the UW-Whitewater campus professional marketing fraternity PSE for a local restaurant, The Black Sheep. The internship helped the intern gain additional real-world marketing experience, and supported one of Whitewater’s community-oriented businesses (they provided free lunches for families in need during the pandemic) by helping them keep connected with clients during a difficult time.
Client: Downtown Janesville, Inc.
Case Manager/Author: Carol Brunt, Director, Institute for Nonprofit Management Studies
Core Strategy(ies): Stronger Communities and Collaborations
The Institute for Nonprofit Management Studies placed a student intern with Downtown Janesville, Inc (DJI). DJI “provides direction and organization for the continued growth and development of Janesville’s historic downtown.” DJI has been key in revitalizing Janesville’s downtown, bringing more tourism and retail dollars to southeastern Wisconsin. The student intern provides support for these initiatives through special event management, volunteer management and general administration and is gaining valuable work experience in nonprofit management.
Client: Rise Youth and Family Services
Case Manager/Author: Carol Brunt, Director, Institute for Nonprofit Management Studies
Core Strategy(ies): Stronger Communities and Collaborations
The Institute for Nonprofit Management Studies placed a student intern with RISE Youth and Family Services. RISE provides mentoring, crisis stabilization, outpatient and in-home therapy, group therapy, training and professional development, and parent advocacy to foster “resilience, independence, safety, and education in individuals and families.” The intern supported the mission through administrative support and volunteer management, thus contributing to the health of the community.
Client: Project HUGS Foundation
Case Manager/Author: Carol Brunt, Director, Institute for Nonprofit Management Studies
Core Strategy(ies): Stronger Communities and Collaborations
The Institute for Nonprofit Management Studies placed a student intern with the Project HUGS Foundation. Project HUGS provides underinsured individuals with surgical care. The intern did general administration and fundraising for the organization, again contributing to the health of the community while preparing for her career in nonprofit management.
Institutional Example: Small Business Development Center and Wisconsin Innovation Service Center
Case Manager/Author: Kevin Kaufman, Small Business Development Center and Wisconsin Innovation Service Center
Core Strategy(ies): Well-paying Jobs
UW-Whitewater is dedicated to supporting small business success through the Small Business Development Center (SBDC) and partnerships with economic development throughout the region. The SBDC at UW-Whitewater helps small business owners and entrepreneurs gain knowledge, tools and connections that build success. Through no-cost consulting, business education, customized solutions, and regional expertise, SBDCs support job creation and retention and assist with capital formation. In fiscal year 2020-21, UW-Whitewater SBDC served 277 total clients, helped client businesses retain 112 jobs, create 34 new fulltime jobs, and raise $11,673,000 in capital infusion. The SBDC also supported 14 new business starts and $3,500,000 in sales growth.
The Wisconsin Innovation Service Center (WISC) provides business growth and new product commercialization market research to inventors, manufacturers and other small businesses. This business outreach service utilizes the knowledge and talent of UW-Whitewater student employees as well as professional staff to provide market information that supports sales and employment growth.
Institutional Example: Small Business Development Center and Wisconsin Innovation Service Center
Case Manager/Author: Kevin Kaufman, Small Business Development Center and Wisconsin Innovation Service Center
Core Strategy(ies): Well-paying Jobs
UW-Whitewater is dedicated to supporting small business success through the Small Business Development Center (SBDC) and partnerships with economic development throughout the region. The SBDC at UW-Whitewater helps small business owners and entrepreneurs gain knowledge, tools and connections that build success. Through no-cost consulting, business education, customized solutions, and regional expertise, SBDCs support job creation and retention and assist with capital formation. In fiscal year 2020-21, UW-Whitewater SBDC served 277 total clients, helped client businesses retain 112 jobs, create 34 new fulltime jobs, and raise $11,673,000 in capital infusion. The SBDC also supported 14 new business starts and $3,500,000 in sales growth.
The Wisconsin Innovation Service Center (WISC) provides business growth and new product commercialization market research to inventors, manufacturers and other small businesses. This business outreach service utilizes the knowledge and talent of UW-Whitewater student employees as well as professional staff to provide market information that supports sales and employment growth.
Institutional Example: Small Business Development Center and Wisconsin Innovation Service Center
Case Manager/Author: Kevin Kaufman, Small Business Development Center and Wisconsin Innovation Service Center
Core Strategy(ies): Well-paying Jobs
UW-Whitewater is dedicated to supporting small business success through the Small Business Development Center (SBDC) and partnerships with economic development throughout the region. The SBDC at UW-Whitewater helps small business owners and entrepreneurs gain knowledge, tools and connections that build success. Through no-cost consulting, business education, customized solutions, and regional expertise, SBDCs support job creation and retention and assist with capital formation. In fiscal year 2020-21, UW-Whitewater SBDC served 277 total clients, helped client businesses retain 112 jobs, create 34 new fulltime jobs, and raise $11,673,000 in capital infusion. The SBDC also supported 14 new business starts and $3,500,000 in sales growth.
The Wisconsin Innovation Service Center (WISC) provides business growth and new product commercialization market research to inventors, manufacturers and other small businesses. This business outreach service utilizes the knowledge and talent of UW-Whitewater student employees as well as professional staff to provide market information that supports sales and employment growth.
Institutional Example: Cybersecurity Center for Business
Case Manager/Author: Brian Dennis, Director, Cybersecurity Center for Business
Core Strategy(ies): Well-paying Jobs
The Cybersecurity Center for Business (CCB) offers cybersecurity education, training, and resources for businesses, educational institutions, and governments. Two of the programs offered by the CCB include an Apprentice Program to train cybersecurity professionals and create new jobs, and the Cybersecurity Maturity Model Certification which will provide training for the auditors and certifiers, also creating new jobs. The CCB has already resulted in new jobs for campus: a Business Development Officer for the CCB and a new faculty member for Information Technology and Supply Chain Management to teach cybersecurity. UW-Whitewater also offers a Master’s of Science in Cybersecurity, and an undergraduate minor in Cybersecurity, preparing students for a growing field with thousands of well-paid jobs available for cybersecurity professionals.
Institutional Example: UW-Whitewater Fiscal and Economic Research Center (FERC)
Case Manager/Author: Russell Kashian, Director
Core Strategy(ies): Prepare Students, Stronger Communities, and Collaborations
The mission of the FERC is to tap into University of Wisconsin-Whitewater faculty expertise and provide outreach services to members of the regional community. FERC student researchers conduct practical project-based work which enhances their educational experience and maximizes their value to future employers.
- The FERC partnered with NextEra Energy to evaluate the economic impact of Point Place nuclear power.
- The FERC collaborated with Capital Analytics to evaluate the economic impact of aircraft leasing.
- The FERC worked with The Greater Milwaukee Foundation to evaluate the economic impact of its grants and programs.
- The FERC collaborated with the Wisconsin Realtor Association to evaluate the economic impact of the eviction moratorium related to the Covid-19 pandemic.
- The FERC analyzed the impact of Door County tax elasticity for the Door County Tourism Zone Commission.
- The FERC partnered with Dodge County to evaluate Dodge County’s affordable housing availability.
- The FERC contracted with the USDA to conduct a market and feasibility study of a specialty crop in Wisconsin.
- The FERC conducted an employment study for Jefferson County.
- The FERC evaluated the economic impact of the Oregon Soccer Club.
- The FERC is evaluating the economic impact of a STEM Bootcamp for the UW-Whitewater Office of Research and Sponsored Programs.