Data Analytics - Online Graduate Certificate
Next Level Data Devotion.
Professionals will expand their education and gain knowledge, experience, and a solid foundation in data mining and analytics, skills that will fuel career growth and increase your value in an organization.
Why UW-Whitewater Online?
- Asynchronous program lets you learn day or night
- Build connections through online assignments and discussion boards
- Strong alumni network
- AACSB Accredited - 50 years of continuous accreditation
Fully Online
No requirements to come to campus.
Flexible
Complete courses asynchronously and part time.
Specialized
Enhance your career and expand your knowledge.
Data Analytics - Online Graduate Certificate
The online graduate certificate in Data Analytics is a 12-credit program. This program can be started in the spring, summer or fall terms, and at a pace that works best for you.
Core Courses - 3 credits
MARKETNG 731 - Quantitative Analysis for Business, 3 credits
Select 6 credits from the following:
- ITSCM 773 - Data Foundations for Business Analytics, 3 credits
- ITSCM 774 - Data Analytics and Business Intelligence, 3 credits
- ITSCM 777 - Data Mining for Business, 3 credits
- ITSCM 787 - Text Mining, Artificial Intelligence, and Ethics, 3 credits
- Marketng 777 - Artificial Intelligence in Marketing, 3 credits
Elective Courses - 3 credits:
- ACCOUNT 770 - Analytics in Accounting, 3 credits
- CYBER 732 - Data Driven Security, 3 credits
- FNBSLW 732 - Quantitative Financial Analysis, 3 credits
- ITSCM 773 - Data Foundation for Business Analytics, 3 credits
- ITSCM 774 - Data Analytics and Business Intelligence, 3 credits
- ITSCM 776 - Business Process Innovation and Management, 3 credits
- ITSCM 777 - Data Mining for Business, 3 credits
- ITSCM 779 - Visual Analytics for Business, 3 credits
- ITSCM 781 - Supply Chain Analytics, 3 credits
- ITSCM 787 - Text Mining, Artificial Intelligence, and Ethics, 3 credits
- MANGEMNT 781 - Analytics for Strategic Decisions, 3 credits
- MARKETNG 768 - Strategic Sales Management and Salesforce Analytics, 3 credits
- MARKETNG 772 - Digital Marketing, 3 credits
- MARKETNG 777 - Artificial Intelligence in Marketing, 3 credits
- SAFETY 683 - Occupational Safety Management, 3 credits
Total credits: 12 credits
In addition to the above requirements, candidates wishing to earn a Data Analytics certificate need to have a baccalaureate or higher degree from a regionally accredited institution, and one of the following:
- At least an overall 2.75 GPA in the undergraduate degree program.
- At least a 2.90 GPA in the last half of the undergraduate degree program.
- A master's degree or higher from an institution regionally accredited at the corresponding graduate level.
- At least 12 units of graduate work completed on a regular grade basis at UW-Whitewater.
A comprehensive overview of the program will be available in the new publication of the Graduate Catalog in Summer 2026.
To qualify for admission to the online certificate program, you must meet graduate admission criteria.
Deadlines vary by term and are subject to change without notice. Accurate and up-to-date admission deadlines can be found on the graduate admission deadlines website.
If you do not meet the graduate admission criteria, please email us to determine if you could be admitted on a conditional basis.
International students must meet additional criteria and will be evaluated on a case-by-case basis. Contact us for information and assistance.
The online graduate programs at UW-Whitewater offer a superior value, with tuition starting at $708 USD per credit for the 2025-26 academic year — regardless of whether you are a Wisconsin resident, an out-of-state student, or international student within the major. Non-major classes are charged at the standard resident/non-resident level. Visit the Tuition and Fees webpage for complete information.
Course materials
Graduate students can purchase textbooks and other instructional materials through the University Bookstore or elsewhere online. Students should verify what materials are needed with their instructor.
Financial aid
Students enrolled in a graduate certificate program only are not eligible for federal aid.
Students completing a certificate with a degree program may be eligible for financial aid in the form of grants, loans, scholarships, or employment. All of these make up a “Financial Aid Package” and may be offered singly or in various combinations. Since funds are limited, priority for aid is based on financial need and how promptly applications are filed. To find out, or if you have other financial aid questions, contact the financial aid staff person assigned to you or try uwwfao@uww.edu or 262-472-1130.
Interested in taking a tour of UW-Whitewater campus? You can visit in person or virtually.
Like to learn more about degree options through UW-Whitewater School of Graduate Studies? There are a few ways you can get the information you need.
Visit our information sessions website to select a virtual information session related to the program you are interested in.
You can also fill out a request for information to connect with an advisor who can discuss your goals and help guide you to the right program to pursue your dreams.
The University of Wisconsin-Whitewater offers an excellent opportunity to leverage your existing certificate coursework.
Transfer up to 12-credits of your certificate coursework towards the master's degree, saving you time and money.
Check out our Master's programs.
